I was the lead Product Manager for the Grammy Mobile App. I created a product roadmap in line with The Recording Academy's business goals for the 57th show and one of the main goals was to increase mobile app downloads/usage. I worked with the project-owners in the marketing department to develop a project plan, and then I led a team of designers and engineers to build the app. I implemented analytics tracking and 3rd party sponsor ads in the video streaming feature called "Grammy Live."
Spylight brought me in to rebuild their MVP after about a year in release. User growth was lower than they had hoped and retention numbers were down. I created a product roadmap and matched their budget and business goals to a feature delivery schedule. I worked with a team of designers to rethink the product from the ground up. We developed personas, objectives, and design approaches and then validated our ideas with user data by testing live feature deployments Bit by bit, we developed a "Spylight 2.0," aiming to engage users with an improved interface and a product roadmap based on a more specific, user-focused goal: to tell users the story behind the fashion they love in entertainment.
Grammy Amplifier MicroSite
Grammy Amplifier is a platform where undiscovered artists can submit their songs using the SoundCloud API and let users vote for their favorites. The top songs advance from round to round, and the whole process is curated by artists like Ziggy Marley, mark Ronson, and Tyga who will later collaborate with the finalists on tour and in studio sessions. As the site’s product manager, I developed wireframes, managed the scrum, and launched the site on-schedule and under budget. I worked with our show sponsor Hyundai and their agency Green Light Theory to bring this site to life.
GRAMMY Amplifier Program Overview 2014
This is a video about the 2014 Grammy Amplifier program I helped organize and produce.
GRAMMY Amplifier Mark Ronson Studio Session w Eyango
I helped in the organization and production of this Grammy video for the Amplifier site.
Spylight Website - Closets
I worked as Director of Product for Spylight. Spylight allows users to shop Hollywood fashion by letting users looks up what their favorite characters from show/movies are wearing. They tasked me with redesigning the UI/UX for their MVP product. Users were not coming to the site, more importantly were not returning to the site and not staying on the site. I wanted to reimagine the product to be more editorial focused: A Shoppable Vogue blog, telling the story of fashion in Hollywood.
I managed a team of 5 to rethink the UX/UI and the product vision. I created a product roadmap for the business, managed an API, wireframed, prototyped, tested, and created an upgraded site.
I also worked with a designer to rebrand Spylight to fit their user personas and upgrade their brand.
I love leading innovative marketing strategies. One of my most favorite marketing campaigns was the “ReFarm” campaign. It was a spoof political campaign and Farmscape ran as LA Mayor. Farmscape LLC campaigned to be the first corporate mayor under the precedent set by Citizens United which stated corporations have the same rights as people to political free speech. We ran under the platform to “ReFarm the City” and I created collateral, designed a website, and tshirts.
Campaign included many creative assets, merch production, videos, blog posts, press outreach, and antics.
A brief and intimate history of the Candidate Farmscape.
Yes We Can...And Sometimes We Pickle
A Campaign Commercial
While at Tradesy I worked with a SQL database analyze data and find product opportunities. One of the major insights we acted upon was the finding that, once we filtered for our most qualified users, a much larger portion of Tradesy’s most key users were on mobile phones or iPads. Based on this data, I spearheaded Tradesy’s first iOS app by developing preliminary app wireframes and then hiring and managing iOS developers to build an MVP product for market.
While at Tradesy I served as a product manager. I helped to build out Email Drip Campaigns, gathered, analyze, & report key metrics on product performance, and defined & drove a team to product roadmap while delivering features on time.
One of the most important efforst I worked on was revamping Tradesy's "How to" and Personalization process. (Pictured.)
I was also responsible for figuring out how to decrease shipping times. We were faced with the problem of getting sellers to respond to buyers in a timely fashion, as part of Tradesy’s groundbreaking peer-to-peer e-commerce model. It was one of our biggest challenges because a buyer would purchase an item and not receive it for 7-10 days. In a world where Amazon delivers next day, we needed to somehow incentivize our sellers to respond at a similar speed.
Our goal was to reduce the number of days from purchase to fulfillment, starting from 7-10 days down to 3 days.
The solution I developed was the “Seller Responsiveness Rating” which consisted of: 1) Deactivation of Seller Listings if a Seller didn’t log in for > 30 days 2) A seller rating bar visible to Tradesy and the seller in their profile page. 3) A buyer rating system for modeled after NPS. 4) Have Tradesy send packages to the sellers directly to make it easy for them to ship.
The results were great! We beta tested this with a group of users of varying engagement and experience levels using A/B Optimizely tests.
As we fine-tuned the parameters through these tests, we grew confident in these solutions and ultimately launched them to the live site.
Within 4 weeks of implementing these solutions, the average fulfillment time at Tradesy decreased to 3.4 days.
Agrisaurus - An Online Garden Manager
Agrisaurus is a web app to make gardening easier, more fun, and more successful. As the Product Manager, I developed feature specs and wireframes, I recruited developers and managed scrum, I drafted marketing materials, and I promoted the beta release. Agrisaurus runs on a Python/Django back-end. The front-end relies primarily on backbone.js and the HTML5 canvas to render a yard with garden plots, crops, sunlight, and root zones.
The Front Page of Agrisaurus
No More Planning your Garden By Hand
Agrisaurus Makes Planning Easy
If I plant seven chard plants, how much yield should I expect? Is that too many? When will it be ready? What’s the spacing? How much water? Where should I plant it? How do I harvest it? Why is it yellow? How often should I fertilize? And what is chard? Why does it grow like it does?
Agrisaurus answers all these questions and more!
Plan a garden and add crops you want from the crop catalog. Then click the “organize” button and like magic, they will be spaced efficiently, according to their type, height, and required growing space.
Get plant date recommendations and yield predictions based on growing parameters and climate data for your zip code.
Users can subscribe to reminders and alerts by email.
The Very first wire-frame
Balsamiq Software Wireframing
Class Yearbook Site
After completing the General Assembly program, I worked with two other alums to build/code a yearbook site for the class. I developed the class page. The tech stack is Angular JS and Ruby on Rails. I managed the project and the schedule, collecting all necessary information from other students and managing development.
NASCAR & Sprint Cup
I managed the Telescope engineering team build a virtual engagement tool for our clients NASCAR and Sprint. We built it on our SAAS platform and I managed all deliverables, schedule, and client communication.
The Sprint Experience is an interactive mobile exhibit setup at each NASCAR Sprint Cup race weekend for the entire year. The exhibit features interactive booths highlighting different experiences using tablet applications designed specifically for Sprint’s Samsung Galaxy Tablet 10.1 2. Fans at each NASCAR Sprint Cup race can enter the experience and interact with these applications. At the end of the race, fans who are over 18, receive an e-mail thanking them for coming by the experience that includes personal and generic information about their visit to the experience based on the applications they interacted with as well as links to interact at home online.
NASCAR Sprint Cup Experience
American Idol Voting Wall
AMERICAN IDOL VOTING WALL
I managed our client relationship with FOX to deliver the interactive fan voting for American Idol. I created specs, communicated with clients, worked directly with the in-house developer team, coordinated release schedules, and managed agile sprints.
IDOL FAN SAVE:
As we continue to evolve the way fans vote and interact with the show, we launched a brand new campaign, the Idol Fan Save in Season 14. The Fan Save put the power in the hands of the viewers who sealed the fate of the bottom two contestants with their tweets. By voting on Twitter, America had just 5 minutes to save one contestant. All tweets were verified and captured in real-time through our Connect Live platform. Using technology in this way gave fans even more power in crowning the next American Idol, drivingengagement around the show.
FACEBOOK VISUALIZATION FAN WALL:
In a social TV first,we partnered with Facebook to use voters' profiles to show real-time voting results. We gave voters their moment of TV fame by broadcasting their profile pictures live on the show.
To enable live broadcast visualizations, voting changed to open at the top of the show and Telescope’s technology platform provided a verifiable, high capacity solution. Telescope developed software for real-time moderation of voters’ Facebook Profile Pictures, a solution suited to the live TV environment.
As contestants performed, the studio backdrop filled with fan images, creating unique real-time fan walls, plus Facebook tapped data such as age, gender and location highlighting voting trends. The integration extended beyond TV activation. Facebook users broadcast on-air received sponsored News Feed posts featuring their personal Idol videos, driving huge social sharing amongst a wider network.
American Idol Season 13 broke records with over 71 million votes cast in the first performance show!