A peer-to-peer marketplace for fashion, built by and for women. Worked on personalization process, product roadmap, design, and strategy to reduce shipping times.
Technology: Agile, Scrum, JQuery, HTML, CSS, SQL, PL/SQL, Ruby on Rails, JIRA, Confluence
Created roadmap for first version of the GRAMMYs mobile app leveraging The Recording Academy’s goal to increase mobile usage. Implemented video streaming feature called “GRAMMYs Live.”
Technology: Ooyala, Adobe Analytics, Trello, MixPanel, RJ Metrics
Mobile app for Spylight, an eCommerce influencer app with live video streaming. Developed personas, roadmap, wireframed, and validated with user data. UX/Design creation with a user-focused goals.
Based on data, our most qualified users were visiting the website via mobile/tablet devices. Helped spearhead Tradesy's first iOS app: wireframing, user stories, UX/design elements, and leading the roadmap for future versions.
Technology: Pivotal Tracker, Swift, Sketch
Worked with Disney to update the Privacy Policy Worldwide website. Create project timeline, strategy, UX/design. Worked with MJD Interactive team.
Created and led marketing strategy where Farmscape campaigned to be the first corporate mayor under the precedent set by Citizens United. Worked with Kristina Fong to design collateral, a website, t-shirts, and campaign buttons. Worked to get over 60 stories for “The Refarm” campaign and grew Farmscape to be the largest urban farming operation in the US.
Placement: USA Today, the LA Times, GOOD Magazine, The Atlantic, the Jewish Journal, the Take Part website, and in a featured on the morning news for LA’s CBS affiliate.
GRAMMYs-Hyaundai Amplifier is a platform undiscovered artists submit songs, get voted on by users, and win perks from current headlining musicians. Worked with Hyundai and their agency Green Light Theory to bring this site to life.
Technology: HTML, CSS, Sketch, Angular, Drupal 7.0
This is a video about the 2014 Grammy Amplifier program I helped organize and produce.
I helped in the organization and production of this Grammy video for the Amplifier site.
Designed/Developed Falken Tire SaaS platform with a tie into the World Series 2016 season to offer competition among employees. Worked with MJD Interactive team to build out the project.
Developed an app called Grappple that allows a user to capture images from across the web, save them to their profile, and sort by color to match styles, moods, or themes. Iggy Igner and I worked to build this app from scratch.
Technology: Ruby gem called "Color Search," Javascript, HTML, CSS, Ruby on Rails, APIs.
Revamped ux/design product roadmap to engage users and boost conversion rate. Spylight is a Shoppable Vogue blog, telling the story of fashion in Hollywood. Worked on a rebrand effort.
Technology: Ruby on Rails, HTML, CSS, Angular
After completing the General Assembly program, I worked with two other alums to build/code a yearbook site for the class. I designed and developed the class page.
Technology: Angular JS, Ruby on Rails, HTML, CSS
